61. The city of Nagar has a population of 10 million, 2 millions amongst whom are rich, 3 million poor and 5 million belong to the middle class. Saundarya Cosmetics manufactured and sold beauty product to the rich class at a premium price. Its products were very popular with customers. Many people from the middle and poor segments of the population aspired to buy these products but could not afford because of the high prices. Of late, sales growth has been stagnating in the rich segment. Which of the following is the best option for Saundarya Cosmetics to maximize long-term profits?
Sell the same products at lower prices to middle and poor classes.
Sell similar products, of different quality standards with different brand names, to middle classes and poor classes.
Sell its products under different brand names to middle and poor classes.
Continue to target rich only and hope that today’s middle class would be tomorrow’s rich class.
Target middle class as it is the largest segment and forget about the rich.
Correct Ans: Sell similar products, of different quality standards with different brand names, to middle classes and poor classes.
62. You, a recruitment manager, are interviewing Mayank, a hard- working young man, who has problems in speaking fluent English. He has studied in vernacular medium schools and colleges. Amongst the following options, what would you choose to do, if your company has vacancies?
I would hire him at all costs.
I would hire him for the job he is good at, and provide training in other areas.
I would hire him for production or finance job but not for marketing job, which requires good communication skills.
I would ask him to improve his communication skills and come back again.
I would not hire him as he might be a burden on organisation because of his poor communication skills.
Correct Ans: I would hire him for the job he is good at, and provide training in other areas.
63. Seema was a finance manager in an MNC and felt that gender discrimination at the workplace hampered her career growth. Frustrated, she quit the job and started a company. While starting her company, Seema decided that she would have equal proportion of males and females. Over the next six years, Seema emerged as a very successful entrepreneur and expanded her business to eight locations in the country. However, Seema recently started facing an ethical dilemma because she realized that female employees were not willing to travel across cities and work late hours, as the work required them to do. Male employees did not hesitate undertaking such work. Seema started to feel the pressure of reducing the proportion of female employees. On the other hand, she is aware that equal representation was one of the strongest reasons for her to have founded the company. What should she do as a conscientious female entrepreneur?
.See if unwilling female employees could be given assignments which do not require travel and involve less overtime.
Reduce the number of female employees, as it is a business requirement. She should not let anything affect her business.
Let the status quo continue.
Henceforth hire only male employees.
She should close the business.
Correct Ans: .See if unwilling female employees could be given assignments which do not require travel and involve less overtime.
64. Mulayam Bahl has done is MMM after doing his B.com. and M.com. He joined as Marketing Trainee and after two years become Assistant Marketing Manager. After four years as Assistant Marketing Manager he has been promoted as Deupty Marketing Manager. He can give Rs 50,000 as security deposit. He has 65 per cent, 50 per cent and 57 per cent marks at B.com., M.com and at MMM respectively.
to be referred to DGM
to be referred to AGM
to be referred to Chief Manager
the candidates is to be selected
The candidates is to be rejected
Correct Ans: the candidates is to be selected
65. Sneha Bhat is ready to pay Rs 50,000 as security deposit She has seven years of marketing experience but was promoted as Assistant Marketing Manger only two-and-a-half years ago. She has excellent academic record having 70 per cent and above marks right from graduation to MMM.
to be referred to DGM
to be referred to AGM
to be referred to Chief Manager
the candidates is to be selected
The candidates is to be rejected
Correct Ans: to be referred to Chief Manager
66. Mohan Balwani comes from a rich family. He has done his MMM with 60 per cent marks and has secured 57 per cent at graduation. He has 6 years of marketing experience of which 3 years as Assistant Marketing Manger in a big company. He is ready to provide bond of service as well as security deposit of Rs 50,000. His father was a reputed businessman.
to be referred to DGM
to be referred to AGM
to be referred to Chief Manager
the candidates is to be selected
The candidates is to be rejected
Correct Ans: The candidates is to be rejected
67. Punam Mitra is a dynamic lady having 7 years of marketing experience, out of which 4 years as Assistant Marketing Manager. She has less than 55 per cent marks at MMM but is a keen sports woman. She has 65% marks at graduation and 72% marks at post-graduation in English literature. She can pay Rs 50,000 as security deposit.
to be referred to DGM
to be referred to AGM
to be referred to Chief Manager
the candidates is to be selected
The candidates is to be rejected
Correct Ans: The candidates is to be rejected